GREAT! Great Lash by Maybelline 1971

Great Lash by Maybelline 1971

Maybelline, the American makeup brand, originally a mail-order company, was founded by the New York chemist T.L. Williams (1896-1976) in 1914. In 1917 the company produced Maybelline Cake eyelash and eyebrow makeup, described as, "the first modern eye cosmetic for everyday use". Maybelline introduced eye shadow in blue, black, brown and green, and eyebrow pencils in black and brown in 1929. In 1933 ‘eyelash darkener’ began to be referred to as mascara in Maybelline adverts for the first time. In 1958, following Helena Rubinstein’s introduction of the highly advanced ‘Mascara-matic’, Maybelline introduced ‘Magic Mascara’, its own wand mascara with a spiral brush. Self-sharpening eyeliner and eyebrow pencils and stick eye shadow were also introduced. In 1961, Fluid Eye Liner was formulated defining the forthcoming look of that decade. The new mascara wands caused a decline in the popularity of cake and cream forms and in 1963 Maybelline released ‘Ultra-Lash’ mascara, followed by ‘Ultra-Brow’, ‘Ultra-Line’, and ‘Ultra-Shadow’. In 1971, 'Great Lash', a water-based mascara, the one we all know, was introduced to replace 'Ultra-Lash', launching the brand into the Seventies and beyond. The Maybelline brand was renamed ‘Maybelline New York’ in 2001 by its current owners L’Oréal, USA.

Backstage Alexander McQueen Men's Ready-To-Wear Spring/Summer 2014 Show

Alexander McQueen Men's Spring/Summer 2014 Runway Show

Alexander McQueen MEN'S SPRING/SUMMER 2014
June 17 2013 16:00pm London

Designed by Sarah Burton, Alexander McQueen's former assistant and
replacement following his untimely death in February 2010, the Alexander
McQueen menswear collection for Spring/Summer 2014, staged in June 2013,
forecasts a version of the Alexander McQueen man to come. Period-looking
hair styles enhance the elegance of the garments. There is a flare in the clothing
worn by the beautiful, angular European male models, a movement that makes
sense when you see the show on film. See the venue. Observe the fluid lines
as the look takes shape - DC

"CEREMONIAL DRESSING: THE RITES OF PASSAGE OF A MAN.
COLLECTION 

Faded fabrics that feel they have been left out in the sun and tarnished gold buttons. Hems, lapels and sleeves are unfinished and frayed.  The internal structure of suiting is removed to give lightness.  The sleeves of a frock coat have been ripped away with seams and shoulder padding left exposed.  The silk lining of the suit jacket is introduced as a button-down robe or cardigan, layered over collarless bib shirts and exposed from the sleeves and hem of suit jackets.  Worn with pleated loose, long shorts or trousers cropped above the ankle.

          FABRICS

The iconic McQueen skull motif is reworked into a cotton lace.  The lace is adapted as a print.  Distressed floral jacquards.  Cotton ticking with embroidered black roses or screen-printed by hand to create a mottled photocopy effect.  Washed silk, cashmere and cotton.  Engineered brocade jacquard.

          COLOURS

Ivory. Black and white. Dark and pale oyster.

          SHOES

          Strap slippers, double strapped boots and metal-toe Derbys".
          via Alexander McQueen

Chanel Autumn/Winter 2013/2014 Ready-to-Wear Runway Show - video

Chanel Ready-to-Wear Autumn/Winter 2013/2014 runway show

For the Chanel Autumn/Winter 2013/2014 Ready-to-Wear runway show
held at the Grand Palais in Paris, France in February 2013, the set is a
globe, a globe of the world, and the circular runway, the floor, a map of it.
It's a view from the moon, a moon landing, or a moon walk and the
overhead shots as seen in the video, an approach. Presenting layers of Chanel
winter wools and tweed worn with white leather boots, the straight hair and
silver glitter eye shadow gives a pristine yet tuned-in impression, setting the
tone for the forthcoming season.

'Newest, Palest, Sheerest' - Revlon magazine advert 1968

'Newest, Palest, Sheerest' - Revlon magazine advert 1968

   
      "Announcing 'Natural Wonder' 'Un-Lipstick' by Revlon. Revlon un-invents
      lipstick! 17 of the newest, palest, sheerest, mind-bending-est lipsticks in the
      world. Bare. Shiny. As close to nothing as a lipstick is ever going to get."
      Revlon Magazine Advert ,1968.

Revlon in 1968, introducing a new product, an 'un-product' (!), in an
inventive, exciting way. Observe the vocabulary used to describe a
lipstick so similar to the current Revlon Colorburst Lip Butters.

"Revlon was founded in America in the midst of the Great Depression,
1932, by Charles Revson and his brother Joseph, along with a chemist,
Charles Lachman, who contributed the "L" in the Revlon name. Starting
with a single product - a new type of nail enamel - the three founders
pooled their resources and developed a unique manufacturing process.
Using pigments instead of dyes, Revlon developed a variety of new shades
of opaque nail enamel. In 1937, Revlon started selling the polishes in
department stores and drug stores. Within six years, the company became
a multi-million dollar organisation. By 1940, Revlon offered an entire
manicure line, and added lipstick to the collection."
via wikipedia.com

Superdry Beauty Professional Eye Pencil - delivering a jet black lick in Thunderbolt Black

Superdry Professional Eye Pencil
in Thunderbolt Black Colour

The Superdry Professional Eye Pencil in Thunderbolt Black Colour is a quality eyeliner. A black eye pencil with the Superdry graphic in silver, a pink and silver cap and a smudger, it delivers a jet black, highly pigmented lick of colour. The soft texture of this particular eye pencil ensures easy application and, with the precisely designed smudger, the popular smoky eye is definitely achievable. Eyeliner is of late the makeup essential most used by makeup artists, the professionals who define key looks for the runways in collaboration with the designers. Water-resistant and long-lasting with a non-drag, original formula. The Superdry Professional Eye Pencil in Thunderbolt Black Colour £7.50. Available to buy online or from Superdry stores in the UK and worldwide.