Makeup by Aaron de Mey/Model Lindsey Wixson

Model Lindsey Wixson Makeup by Aaron de Mey

In the following paragraph, Aaron de Mey describes changing and advancing the technology of makeup through beauty - DC

“It’s about me creating references and a lot of research. It’s about me inspiring the scientists and the laboratories. It’s about me inspiring the whole creativity. My definition of a makeup artist is bringing a sensitivity and a strong sensibility of beauty and femininity, really embracing the woman’s face and me not layering over a mass. It’s about me indulging a woman and taking something from her and being inspired by her…so that’s my job. It’s about creating beautiful textures and very new technologies within makeup and a general overall aesthetic” - Aaron de Mey, Makeup Artist - biography

Max Factor CC Colour Correcting Cream - the original CC Cream makes a return

  Max Factor Colour Correcting Cream in Fair 30ml

Introducing the Max Factor CC Colour Correcting Cream £9.99 for 30ml, a small tube, in three shades Fair, Natural and Tanned with added moisturisers and SPF10. The latest CC Creams or Complexion Correctors use colour optics or smart colour-correcting technology to neutralise the colour of the complexion by blending away uneven skin tone, caused by redness, a result of broken capillaries, for example, or dullness or a grey complexion or a range of skin conditions including pigmentation and hyper pigmentation, the irregular lightening or darkening of the skin. The Max Factor CC Cream was launched previously by Max Factor in 2010 as Xperience, making it the original CC Cream, then a unique formula, now reproduced extensively by other brands. I found this particular Colour Correcting Cream provides a light or sheer to moderate coverage with a finish that, unlike ordinary foundation creams, needs no concealer or face powder, another idea behind the CC products. The Max Factor CC Cream fills open pores and softens fine lines and wrinkles also. It's lightweight, moisturising texture lends wearability and comfort, creating a glowing, naturally radiant finish. I suggest you wear your usual moisturiser before applying. The Max Factor CC Colour Correcting Cream, £9.99 for 30ml, an excellent product in three colours Fair, Natural and Tanned. Available from Boots or order online at  www.maxfactor.co.uk

Max Factor Eye Brightening Tonal Black Volumising Mascara

Max Factor Eye Brightening
Tonal Black Volumising Mascara

A brand new technology, the latest, in eye makeup - introducing the Max Factor Eye Brightening Tonal Black Volumising Mascara. Described as tonal, this black mascara contains light reflecting particles that are invisible and brighten and enrich the colour of either blue or green or brown eyes. There are three separate products - Black Pearl for brown eyes, Black Sapphire for blue eyes and Black Ruby for green eyes. The enhancing effects of this brilliant new mascara are made possible by the formula of invisible light reflecting particles and added gem-toned colour beads which customise the reflected light to enrich each eye colour, blue, brown or green. On application, I found it is featherlight. Gliding on smoothly, it really lights up your eyes and eye colour in the most natural way, an amazing effect of this hi-tech product! Product user reviews I read found this mascara lengthened also. Promising to volumise your eye lashes, and it does, by up to 300%, this product is a wonder product - it's highly advanced. Available for Brown eyes (the one I tested - pictured), Blue eyes or Green eyes, the Max Factor Eye Brightening Tonal Black Volumising Mascara. £7.99. Find at Superdrug and Boots stores nationwide or online.

Evolutionary Cosmetics - A Useful Dimension of Glamour

American Vogue August 2013 Editorial
feat. Karli Kloss and Daft Punk

As we advance, technology is at our fingertips in the consistency of our face creams and cosmetics - the microscopy of the skin cell, computers and technology in the content of the products we apply. Prescriptives - Monocream. Helena Rubenstein - Power A. Shu Uemura - Cell Fusion Al. Chanel - Cyber Lumiere. Makeup and skincare is advanced like the photographic techniques used to capture its effects in beauty shoots in magazines and adverts where the newest and most technological products are showcased first. The designer Hussein Chalayan presented his Remote Control Aeroplane Dress during his Spring/Summer 2000 show which I attended in September 1999, advancing ideas about technology and clothing in the process. The effects on your skin of your foundation or eye shadow now look even more like a photograph in a magazine, completed by digital airbrushing, the perfecting effect of the 21st century. Products like Revlon's Photoready Compact Makeup with Liquefying Screen demonstrate this, as do face and body creams, which are an intimate biological technology worn close to the skin. Evolutionary cosmetics, including skincare - a useful dimension of glamour.

Shu Uemura Rouge Unlimited Lipstick

Shu Uemura Rouge Unlimited Lipstick
CR 330 Coral

Shu Uemura Rouge Unlimited Lipstick - a range in 44 shades, tested in CR 330 Coral (pictured), quite an orange pink. This lipstick applies smoothly eliminating the need to apply too generously. I usually use a lipstick brush to extend lipstick stayability and the lip brush I recommend - any lipstick brush from Japonesque. Moisture and comfort are a feature of this Shu Uemura lipstick with the addition of a nourishing, moisture-locking cream. This lipstick is a breakthrough using hybrid pigment technology delivering a high flush of colour straight to the lips. In a clear plastic tube suggesting something advanced, like a space age technology, another complete product from Shu Uemura, a Japanese company. £19. Available from Shu Uemura Covent Garden London (tel 0207 2407635), Harvey Nichols, Liberty, Selfridges London or online at shuuemura.co.uk.

Revlon Photoready Compact Makeup with Liquefying Screen

                         Revlon Photoready Compact Makeup
                                      Natural Beige

It’s a liquid-like foundation cream compact with an applicator sponge. A fine, plastic micro-grid or ‘liquefying screen’ covers the cream makeup and disperses it evenly as liquid onto the applicator sponge, drying to a soft powder finish. The cream makeup contains light-reflecting pigments and liquefies for complete coverage and blendability. The photochromatic pigments bend, reflect and diffuse light to help erase flaws. Perfected, airbrushed skin is achievable in any light, an effect suggested by the name of the product Revlon Photoready. The rectangular product design and the liquefying screen inside lend a mobile phone-like quality suggesting a piece of makeup technology. Sun Protection Factor (SPF) 20. Complete with mirror. £12.99 for 0.35 Oz/10g, which is quite a small quantity. Range of shades – Vanilla, Shell, Natural Beige, Medium Beige. Oil free, fragrance free and allergy-causing paraben free. Ready for your close-up? www.revlon.co.uk