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Friday 8 February 2013

Evolutionary Cosmetics - A Useful Dimension of Glamour

American Vogue August 2013 Editorial
feat. Karli Kloss and Daft Punk

As we advance, technology is at our fingertips in the consistency of our face creams and cosmetics - the microscopy of the skin cell, computers and technology in the content of the products we apply. Prescriptives - Monocream. Helena Rubenstein - Power A. Shu Uemura - Cell Fusion Al. Chanel - Cyber Lumiere. Makeup and skincare is advanced like the photographic techniques used to capture its effects in beauty shoots in magazines and adverts where the newest and most technological products are showcased first. The designer Hussein Chalayan presented his Remote Control Aeroplane Dress during his Spring/Summer 2000 show which I attended in September 1999, advancing ideas about technology and clothing in the process. The effects on your skin of your foundation or eye shadow now look even more like a photograph in a magazine, completed by digital airbrushing, the perfecting effect of the 21st century. Products like Revlon's Photoready Compact Makeup with Liquefying Screen demonstrate this, as do face and body creams, which are an intimate biological technology worn close to the skin. Evolutionary cosmetics, including skincare - a useful dimension of glamour.

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