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| 'Newest, Palest, Sheerest' - Revlon magazine advert 1968 |
"Announcing 'Natural Wonder' 'Un-Lipstick' by Revlon. Revlon un-invents
lipstick! 17 of the newest, palest, sheerest, mind-bending-est lipsticks in the
world. Bare. Shiny. As close to nothing as a lipstick is ever going to get."
Revlon Magazine Advert ,1968.
Revlon in 1968, introducing a new product, an 'un-product' (!), in an
inventive, exciting way. Observe the vocabulary used to describe a
lipstick so similar to the current Revlon Colorburst Lip Butters.
"Revlon was founded in America in the midst of the Great Depression,
1932, by Charles Revson and his brother Joseph, along with a chemist,
Charles Lachman, who contributed the "L" in the Revlon name. Starting
with a single product - a new type of nail enamel - the three founders
pooled their resources and developed a unique manufacturing process.
Using pigments instead of dyes, Revlon developed a variety of new shades
of opaque nail enamel. In 1937, Revlon started selling the polishes in
department stores and drug stores. Within six years, the company became
a multi-million dollar organisation. By 1940, Revlon offered an entire
manicure line, and added lipstick to the collection."
via wikipedia.com
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