Preview Max Factor for Victoria Beckham Spring/Summer 2014

A S/S14 Max Factor fashion week exclusive:

the ultimate true nude lip shade makes its debut at the Victoria Beckham S/S14 NY fashion week show

‘Always Delicate’, a shade of polished perfection - the backstage story from the show with Pat McGrath, Max Factor Global Creative Design Director

Victoria Beckham Spring/Summer 2014
New York Fashion Week September 2013

THE LOOK: Ultra-polished, understated glamour. The truest of nudes on the lips – ‘Always Delicate’ directional, chic and long-lasting, reflecting the S/S14 trend for a shade that delivers a coveted, contemporary full lip look.  Modern and fresh, it is part of a new Spring/Summer collection of Max Factor Lipfinity Lip Colour shades – the ‘Ready-to-Wear collection’ - handpicked by Pat McGrath, release date Spring 2014. Lips were complemented by warm, copper tones on the eyes and radiant skin. 

“So many women struggle to find the right nude shade to recreate this signature, super-polished and enduring nude lip look – or they think they have to ditch the lipstick, which is absolutely not what this Victoria Beckham S/S14 look is about.  This is refined, sophisticated makeup.  And we have the ultimate nude – Always Delicate!  Totally wearable, for all skin tones, and on-trend, it’s a shade preview from my Ready-to-Wear Lipfinity Lip Colour collection for Max Factor – 11 gorgeous shades of long-lasting lip colour”,  Pat McGrath, Max Factor Global Creative Design Director

THE SHOW INSPIRATION: The aesthetics of modern architecture and the merging of boyish versus girlish sensibilities: the exploring of new proportions and silhouettes, streamlined and balanced shapes and lines, and the juxtaposition of masculine elements and feminine perspectives

Pat McGrath’s ‘Get the Look’:

• NEW Max Factor Lipfinity Lip Colour in ‘Always Delicate’, available in stores from April 2014.  ‘Always Delicate’ is one of 11 shades handpicked by Pat McGrath as part of her SS14 ‘Ready-to-Wear Lipfinity Lip Collection (Always Delicate: 6, Stay Cheerful: 24, So delightful: 26, Just In Love: 335, So irresistible: 338, Just Bewitching: 146, Ever More Radiant: 142, So Glamorous: 125, Stay Bronzed: 191, Eternally Voluptuous: 380)
• Max Factor Whipped Creme Foundation £9.99
• Max Factor Miracle Touch Creamy Blush in Soft Murano £6.99
• Max Factor Miracle Touch Creamy Blush in Soft Copper £6.99
• Max Factor Wild Shadow Pot in Burnt Bark  £6.99
• Max Factor Master Touch Concealer £7.99

Available from Boots stores nationwide or online.