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| Lacoste Live Eau de Toilette £45 100ml |
Presented in a blue flacon or bottle, it’s a glass cube with
red graphics on white, and a white plastic cap – the newest fragrance from
Lacoste, Lacoste L!VE for men. A most modern cube in shape, memorable, “an
unexpected object”, Lacoste says, and the bold, primary colours outline their
latest concept. Lacoste wanted a dynamic scent which generates energy in an
urban setting with primary colours sparking creativity. The top note in Lacoste
L!VE, the scent you first smell, is of lime, something fruity and balanced given depth by green leaves, aquatic notes, Guaiac wood and dark liquorice.
A male friend tested this fragrance and
described it first as sporty and then as refreshing, a description which is
closer to Lacoste’s original sports profile than the newer concepts behind this
scent suggest. To me it smells fresh. The bold red, white and blue Lacoste L!VE
colours mimic the look of sports clothing too - Rene Lacoste was the 1920’s
French Grand Slam tennis star who first designed the tennis or polo shirt.
You may have seen the Lacoste L!VE TV advert featuring two
young men, one a renowned graffiti artist Zoer, creating a life size 3D Lacoste
L!VE environment. Launched in April 2014 at the Lacoste Desert Pool Party in
California, other artists were invited to interpret the blue cube flacon on
site and online. The hashtags #newfragrance and #newperspective will be used
during a Lacoste social media digital campaign from July 2014 to mid-September
2014, inviting the public to share their photos on Instagram. See the signature
Lacoste crocodile - such a classic French brand.
Lacoste L!VE Eau de Toilette 100ml £45/69 Euros. Lacoste L!VE
Eau de Toilette 40ml £29/41 Euros. There is a Lacoste L!VE deodrant spray,
deodrant stick and shower gel for men available from Lacoste boutiques in the
UK and abroad.
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